The Protection of Personal Information Act (POPIA) applies to almost every business that collects or uses personal information about customers, employees or suppliers. Non-compliance can lead to fines, reputational harm and civil claims.
If personal information is accessed or acquired by an unauthorised person, the business must notify the Information Regulator and affected data subjects as soon as reasonably possible.
Electronic direct marketing generally requires prior consent, unless the person is an existing customer who was given the opportunity to opt out.
We also advise businesses operating internationally on how POPIA interacts with the EU’s GDPR.
We help businesses put practical, proportionate POPIA compliance in place and respond quickly when a breach occurs.
Read more: Data breaches under POPIA · Direct marketing and data protection
This page is general information and not legal advice.
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